YES! You do really need a customer database
But more importantly – Why?
Let’s look at it this way. If an advert costs you $400 and you only have four responses or visits, then each customer cost you $100. To make more profit on the $100 you’ve invested, you need to keep in touch with the customers and keep them coming back to maximise their “life time value”.
The bottom line is that if you don’t capture your customer details in a database so that you can contact them in the future, then you’re giving your hard earned money away…something most business people absolutely hate doing.
It’s harder to sell on the first meeting. By getting the customer to give you their details, you can maintain contact and build your relationship with them until they’re ready to buy.
Having this customer base ensures that even when your advertising doesn’t work, and sometimes it doesn’t, you can still attract business by marketing to your existing customers.
At the very least, you can always contact those customers and ask them why they don’t want to buy your products or services.
Personalised customer communications, based on a database, can increase customer retention, loyalty, cross sales, up sales and referrals. They are effective and they work. They are the principal reason why you build a customer database.
If you want a customer database, but don’t want ot do it yourself – Click here for help with setting up and managing your customer database
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