It sounds simple but inviting your customers to do business with you is an effective strategy for significantly improving sales and profit.
- Your marketing costs go down because you don’t have to blast your message to the world. This is called “spray and pray” and is a waste of your marketing dollars.
- Your marketing becomes more efficient because you are dealing with responsive customers, which increases your conversion rate (the number of shoppers that become buyers) dramatically.
- It rewards customers because they receive your personal attention and periodic special offers that other customers may not receive.
- It reduces your customer acquisition cost by investing your savings (from not mass advertising) on customer retention and loyalty programmes.
However, to do this you must be able to identify your top customers and be able to contact them.
If you don’t have this information start compiling it right now. For help setting up and maintaining your database, contact Smart.
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