Email newsletters can generate immediate action
Email newsletters generate enquiries, sales and registrations. Email newsletters send people to your shop or event, build brand awareness, strengthen relationships, encourage trust and cement loyalty.
That’s just sending email to a list of addresses, right? So why not do it yourself and use the same software you use for sending ordinary email to do email marketing?
Apart from saving you time if you get someone to do it for you, here are just a few things that your standard email software cannot do:
‘Automagically’ manage your email list
So that people can add and remove themselves from your list without you having to do it manually. That’s a big time saver once your list grows beyond a couple of dozen names.
Tracking email and reporting
Tell you how the emails you send are performing – detailed information such as how many were sent? Who didn’t receive it and why? When did it get opened? Who opened it, clicked on a link or forwarded the email? Which link was most popular? Which people clicked on that link? How many people removed themselves from the list after getting this email?
Get good looking email through
Create a professional HTML email newsletter that is in keeping with the look and feel of your business, then send that newsletter regularly to large lists of addresses without clogging up your computer.
If you provide content for a newsletter, we’ll do the rest – create the email newsletter, manage the content, lay it out, send it, provide you with reports and maintain your email database.
If you’re considering an email newsletter – contact Smart.
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