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“Crowd-Sourcing” IBM to Cut 3/4 of its Permanent Staff by 2017?

Wednesday, April 28th, 2010
Multinational firms saddled with huge people costs are considering downsizing their permanent workforce and hiring sub-contractors on a scale never seen before according to Mish’s Global Economic Trend Analysis Blog. What is Crowd Sourcing? Crowd sourcing is the act of taking a job traditionally ... Read more

Improve your results by NOT doing what you’ve always done

Wednesday, April 21st, 2010
A crisis like the recent recession is a clear call to get out of your comfort zone. No one gets ahead by maintaining the status quo. In more prosperous times it’s easy to stick with the status quo, to keep doing things the way you’ve always done them and not worry too much about costs. All ... Read more

Why have email newsletters?

Tuesday, December 8th, 2009
Email newsletters can generate immediate action Email newsletters generate enquiries, sales and registrations. Email newsletters send people to your shop or event, build brand awareness, strengthen relationships, encourage trust and cement loyalty. That’s just sending email to a list of ... Read more

Does A Customer Database Need To Be Expensive?

Monday, December 7th, 2009
Absolutely not! There are many ways that you can build a customer database. You could build your customer database yourself using applications like Microsoft Excel or Access which come with Microsoft Office. Or look at off-the shelf databases. Or have one custom built for anywhere between several ... Read more

Do You Really Need A Customer Database?

Friday, December 4th, 2009
YES! You do really need a customer database But more importantly – Why? Let’s look at it this way. If an advert costs you $400 and you only have four responses or visits, then each customer cost you $100. To make more profit on the $100 you’ve invested, you need to keep in touch with the ... Read more

Why market to existing customers?

Wednesday, September 2nd, 2009
It sounds simple but inviting your customers to do business with you is an effective strategy for significantly improving sales and profit. Your marketing costs go down because you don’t have to blast your message to the world. This is called “spray and pray” and is a waste of your marketing ... Read more