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Why have email newsletters?

Tuesday, December 8th, 2009
Email newsletters can generate immediate action Email newsletters generate enquiries, sales and registrations. Email newsletters send people to your shop or event, build brand awareness, strengthen relationships, encourage trust and cement loyalty. That’s just sending email to a list of ... Read more

Does A Customer Database Need To Be Expensive?

Monday, December 7th, 2009
Absolutely not! There are many ways that you can build a customer database. You could build your customer database yourself using applications like Microsoft Excel or Access which come with Microsoft Office. Or look at off-the shelf databases. Or have one custom built for anywhere between several ... Read more

Why market to existing customers?

Wednesday, September 2nd, 2009
It sounds simple but inviting your customers to do business with you is an effective strategy for significantly improving sales and profit. Your marketing costs go down because you don’t have to blast your message to the world. This is called “spray and pray” and is a waste of your marketing ... Read more

Mailing your customers

Wednesday, September 2nd, 2009
If you know who the customers are that want to spend money with you, then you need to communicate with them. Regularly. And email or direct mail letters are very effective ways to keep in touch. You only have only a split-second to get them to decide if they’ll open your mail or not. Only ... Read more